Through social listening, not only can you gauge brand awareness, but you can also gauge the health of your brand by paying attention and measuring the amount of negative, positive, and neutral sentiments expressed on social media. Just because they know that your brand exists does not mean that they see it favorably. Not only should you keep track of how many people are talking about your brand, but you should also keep track of how they are talking about your business. Social media listening can give you a good idea of how many people know about your business. What is social listening if not a way to see if your intended message is getting through, being obscured by complex ideas, or a total success? What exactly are they talking about? Do they love how it looks, how innovative it is, or do they love it for a million different reasons? Even when a marketing campaign is a success, it is important to find out what people are saying about the product. Maybe people are talking about how cool your product or service is after watching an advertisement.
Either way, now you know that you have some work to do to reach customers.Īre people abuzz about how inspiring the message of your campaign was, but can not mention a single thing about what your product or service is for? Now you can shift the message of your campaign to be clearer or start making plans for a new campaign with a more balanced message. Maybe you used the wrong platform or the messaging was irrelevant to your target market. This is a good indicator that it did not reach your audience as you wanted it to. Perhaps you can find no messages about your campaign at all. How is your recent marketing campaign resonating with your audience ? Social media listening is a great way to find out. You might just find a sizable market that no one is serving yet. Pay attention to what people want and need. If they had not been monitoring social media, the company would have likely missed out on this opportunity. Sales of the shirts explode and the company achieves its profit goal.
The company can implement a plan to release the popular shirt in blue. For example, a clothing company finds that many customers are talking about how cool it would be if the company’s most popular shirt came in blue. You can find new ideas through your customers and conversions within and about your industry. Social media listening is a great way to generate new ideas. You can find new ideas, monitor the success of a marketing campaign, gauge brand awareness, brand health, and customer service satisfaction as a result of the information gathered through social media listening. What is social listening going to accomplish for your business? Social media listening can be used to meet a variety of goals. An effective social media listening strategy monitors multiple social media platforms to understand how people view your business and makes reaching your goals easier. This information you collect through your social media listening efforts should affect what kind of content you post, how you interact with your customers and your overall strategy.
You then analyze that information to make new plans or edit old plans. This includes reviews, suggestions, conversations, and any other way someone might give you information about how customers are reacting to your business choices. Social listening, sometimes called social media listening, refers to the monitoring of social media platforms for mentions related to your business or your industry.
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